John Fry
AI Enablement & Build · Melbourne

I build with AI,
and teach teams to use it.

I’m John. I build websites, apps, tools and automations, and help teams understand and use AI in their everyday work. I bring people and technology together, explaining the technical bits in plain English.

Available for new projects
how I help.

Two ways I can help: build something useful, or help your team use AI.

Both start the same way, with a short chat to find the real problem. Then I either build something that helps or run hands-on training so your team can use AI themselves. Often it’s both.

Build

Websites, apps, tools and automations that solve a real problem. I use AI tools alongside 20 years of design and development experience to build them.

Got an idea but not sure where to start? We’ll work through the problem together, then build a prototype you can try before committing to the full project.

What you get
  • A clear brief covering who it’s for and what it needs to do
  • A working prototype to test with your team or users
  • Recommendations on what to build next, based on what we learn

I bring design and development together to build websites and apps around the people who’ll use them. You’ll get clear explanations and working versions to try as the build takes shape.

What you get
  • Built with Next.js, with an easy-to-update content management system for websites
  • Design, accessibility and performance built in from the start
  • A build partner for agencies, working under your name when needed

Spend less time copying, pasting and chasing information. We’ll map a specific task, then build an automation or assistant that fits how your team works.

What you get
  • New enquiries sorted, summarised and sent to the right person
  • Your tools connected, so information moves between them without re-entering it
  • An assistant that helps people find answers in your own documents

Enable

I help your team use AI in their everyday work. Together, we’ll test it on real tasks, create practical playbooks and share what works across the team.

We’ll look at how your team gets work done, where they get stuck and which tasks are worth trying with AI. We’ll also talk through where it isn’t a good fit.

What you get
  • A map of a current workflow and the steps that take up time
  • A shortlist of useful opportunities, with one task to test first
  • A practical trial to see whether AI helps before taking it further

Your team learns by using AI on tasks from their own work, such as writing client updates, reviewing documents or preparing meeting summaries. We’ll turn what works into resources they can use again.

What you get
  • Workshops tailored to your team’s roles and experience
  • A team playbook with reusable prompts, worked examples and checks for recurring tasks
  • Follow-up sessions to answer questions and improve the playbook as people use it

I work alongside your team as they put AI into practice. That might mean answering a quick question, testing a tool or improving a workflow that’s proving awkward.

What you get
  • Help choosing and testing tools like Claude, Copilot or ChatGPT against your team’s real tasks
  • Practical guidance on handling information and checking AI’s work, with help creating or updating your AI use policy
  • Regular check-ins to see what’s being used, what’s saving time and what needs changing
recent work.

Recent enablement and build projects.

Sectors I’ve worked with
HealthEducationGovernmentNot-for-profitCommunityProfessional services
AI EnablementPeople & Culture
Human Kind Collective

On-brand pitch decks in minutes. More time for the ideas.

The problem

Building a pitch deck took at least four hours of wrestling with PowerPoint. Designs varied between pitches, and time spent arranging slides took away from developing ideas for each client.

The solution

I built a design system and slide deck template in Claude Design. Claude selects the best slide layout for the content, so the team can quickly generate consistent, on-brand decks and spend more time honing the pitch.

Measures of success
10 minutes,not 4+ hours
to generate a deck, freeing up time to sharpen the content and develop ideas unique to each client
Every pitchconsistent
on-brand slides, with layouts chosen to suit the content. Less time spent formatting and fixing.
AI AutomationProfessional services
Sharpe Advisory

Less time preparing proposals. More time on the thinking.

The problem

Preparing a proposal involved a lot of repeatable work alongside decisions that needed the team’s professional expertise.

The solution

I built a proposal generator with Claude that prepares the repeatable parts of the first draft, leaving the team to focus on the thinking.

Measures of success
1 hour,not 8
for a first draft at its quickest, down from a full working day
14 dayssaved
Projected across approximately 16 proposals. More time for client work.
AI EnablementPublishing
Vertex Press

Two websites in four days. Built by the client.

The problem

The client needed two new websites but didn’t have a traditional agency budget, which could easily have run to $30K or more.

The solution

I wrote a playbook covering the process and the tech stack, and set them up with Claude to design and build both sites themselves.

Measures of success
5xfaster to launch
4 days to launch, compared with around 20 for a typical agency build
$30K+avoided
in estimated agency fees, with both sites delivered without a traditional agency build
contact.

Got an idea, or a team curious about AI? Let’s talk.

Email John
Got something you want to build?
Websites, apps, tools and automations. Let’s talk through your idea and what it would take.
Want your team using AI?
Hands-on training and ongoing support, with everything pitched at your team’s level.